The examination of a new rental cycle service symbolizes new things for the Tiyoda ward, which is teaming up with the companies NTT Docomo and Nippon Telegraph and Telephone.
Docomo has invented a new bicycle system, which within the bicycle itself has an operation panel. After registering your information, like your name, phone number and credit card, once you have membership, customers will be able to borrow and return it freely and directly by IC card (which are similar to PRESTO cards in Canada) or by smart phone. It is all done through touch.
Likewise, the system ensures information is also available about where bicycles are available and where to find them through the company website and app.
However, there is a charging system that has two tiers of payment. It costs $20 dollars monthly or $1.5 for 30 minutes, $15 for a one day pass, and so on. I reckon it is a bit expensive for just borrowing.
From October 1st until March 31st, customers can experience this service with the campaign price of $10 monthly, with other discount price plans available.
The colour of the bicycles, its logo and the name of this service will be decided by vote on August 20th.
Six colours are being narrowed down, each has a meaning in its color, which could serve as a reminder for Toyko or Tiyoda. The colours are Tokyo station, red, Edo murasaki, purple, Cherry tree, pink, eco, green, and urban city, blue.
Yokohama and Sendai city are located in the Kanagawa and Miyagi prefecture, and they have already been introduced to this kind of service by Docomo. There is a significantly different point from those ones, which have a community cycle system, GPS function, communication facility and remote control function, introduced into the bicycle itself.
Hopefully this new bicycle system will perform and will be useful for getting around in the dizzy urban city that Tokyo is.
It’s going to be convenient for sure and will allow people to not worry about having their bikes stolen.
But, since the price is rather expensive, even more so than Toronto and Montreal, perhaps, it had better be reconsidered in order to gather customers and attention.