The popular Japanese retailer will open its first store across from the Eaton Centre in Toronto, opening December, 2014, along with two additional shops that are slated to open by the end of the following year.
Muji sells various kinds of products, such as food and beverages, casual and formal clothing, furniture, household commodities and so on. But most importantly to its business, it offers all of this at a very low price. In other words, you can practically get whatever you need shopping at Muji.
Even though Muji is a Japanese firm, it announced that it’s expecting to operate more stores abroad than in Japan by 2017. They have large markets across Asia and Europe, and also have four branches in New York. To sum it up, they are managing 286 shops internationally so far.
Muji may not be well-known by many Canadians, but it is one of Japan’s most celebrated companies, which has also made its mark around the world.
Muji’s strength is lean simplicity and constantly fair prices. Its business policy consists of three main principles.
The first being, they choose quality materials at a low price, the second is that they periodically have inspections to trim useless operations and the third is that Muji simplifies packaging. These have led to reasonable prices and products that are suitably designed and able to integrate into the lives of customers.
In short, they put the first priority on being efficient and running a lean business model.
I’ll introduce one example to cultivate a better understanding.
Muji’s face towels are not apparently different from usual towels that other retailers sell. However, it has square slits, allowing it to be cut divided into individual small parts. Customers can use these as rags to clean up floors after the towels become worn-out.
When it comes to face lotions, Muji picks 100 per cent natural water from mountains in the Iwate prefecture. In addition, their lotion doesn’t include any scent, coloration and alcohol. As you can see, they have removed all fancy decorations and packaging, so it is inexpensive, despite its high quality.
In this manner, Muji has useful ideas that makes life more affluent and plentiful through their products’ simplicity and outside of the box thinking.
While bad news regarding the Japanese economy tends to be the norm these days, Muji is a breathe of fresh air that’s likely to continue its movement around the world. Toronto’s just next on their list.
Photo: Wikimedia Commons