The viral campaign that urges people to drench themselves with a bucket of ice cold water and hopefully open up their cheque books has made its way into Japan.
Some of Japan’s most famous have been engaged in the challenge, producing some hilarious videos, while also advocating for a great cause, being Amyotrophic Lateral Sclerosis (ALS) awareness and fundraising.
The disease affects neurons that send signals from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons leads to people being unable to move voluntarily and eventually death.
The ALS Association has raised $41.8 million in the last 24 days, which is remarkable considering they raised $64 million in total last year.
Here are some of the best videos from Japan:
Shinya Yamanaka is one of the world’s most highly revered stem cell researchers, who won the 2012 noble prize for his research that discovered that mature cells can be reprogrammed to be pluripotent.
But for this video, he did something less intellectual, dumping a bucket of ice cold water on his head, using traditional Japanese buckets.